As I have spent these last two days in America's "Happiest Place on Earth," a few ideas have occurred to me...
(1) Disney is not just an amusement park, people come there from all over the world, paying about $75 for a day's worth of experiencing Disney's Magic. Now, what is this Disney Magic? It seems to be an experience that's fun and full of fantasy and escape from our everyday lives.
(2) There is never a shortage of new things to discover and behold, even for the seasoned visitor. Disney has penty of "secret" knowledge that one can only find out in bits and pieces...and then you still don't feel like you have the whole story.
(3) Disney seriously excells in storytelling. When you approach a ride, you walk through a series of roped mazes that leads you through a series of bits and pieces of information about what lies ahead. These tasty morsels of information beckon you further. Now, you are so hooked you HAVE to find out what's beyond...before you know it, you're walking off the ride in a trance. You feel like you have just been let in on a secret that Disney has shared only with YOU.
Now, if you will excuse me, I am off to ride Thunder Mountain for the 6th time :) Still can't get enough of this stuff!